How Pa Ranjith has leveraged Brand Rajini to the fullest



Today was a day to cherish for the Fans of the Super star . In less than ten hours the teaser has garnered 2,645,173 views and its just getting higher like a auto meter set on flames. As a Super star fanatic or Veriyan I am in equal state of Frenzy and Excitement. Here is my analysis on how Ranjith & Co has leveraged Brand Rajini to the Fullest.

  1. Style & Substance: The Super star is more known for his style & substance that he brings in to each of his roles. It is this style that has given him this stardom right from the movie “Bhairavi” (the cigaretter throw & catch) and this has aptly used. Each of the frame in this teaser reeks full and full of his style, substance, machoism & charisma. This has been taken to the next level in the movie with the Superstar looking Uber cool, crisp and daper in the suit.(Remember Annamalai?)
  2. Dialogue Delivery: This too is something that is a trait of the superstar. A lot of his     blockbusters like Shivaji, Badshah & Thalapathy gained from it. This too has                   been used very cleverly.
  3. Hand gestures: This may be something of a child play for the superstar but the effect that it brings to the movie or character is no less than a miracle. It makes a character from normal to Gargantuan. The retro look and the casual shuffle of the hair has already sent his fans into a state of super excited Craziness & Frenzy.

They say face is the index of the mind. On a similar note the teaser has set up the right expectations and conjured up the right emotions. This may or may not be the super star’s biggest hit or his magnum opus but I am sure this is going to be a Full meals (Andhra Mess style) for his fans and this is going to serve as the catalyst of sorts where we will be seeing him in more powerful roles that suits his age. Just like Wine the Superstar is sure to better with age and days are not long before we see him essay a significant role as the dad of either the thala / thalapathy. Kabali alone is not here, Rajini is here!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!



Published by: rangathecreator

I am a common man with the power to communicate. I am ardent reader of books, a Technophile. a public speaker and last but not least movie buff. I have also been a passionate toastmaster for the past 5 years and have attained the highest level of DTM. When I get time I also review movies and books constructively on my Fb page "RangaReviews". I have created this page to share my thoughts on topics that interest me and I believe will benefit others too. I am of the strong opinion that communication is a two way process and it has to happen between the communicator & receiver as well. Feel free to drop in your suggestions and thanks for spending your valuable time to read my posts.

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